Marketing Opportunities
ABOUT THE LAST LAP FASTcast:
The Last Lap FASTcast is an online weekly web ast that airs weekly on www.dirtvision.com on Wednesday nights from 6:00 to 7:00 pm (eastern). Entering its third full season as a web cast, the show focuses its attention on the great local racing action in Northern Ohio at Attica Raceway Park and Fremont Speedway. The show’s hosts Scott Barman and Brian Liskai interview the talented drivers who compete at each track weekly, but also talk to the national news makers in dirt track racing.
Eight years ago a radio show began at a Fremont radio station to promote the great racing at Fremont Speedway and Attica Raceway Park. Hosts Scott Barman, his son, Andrew, and Brian Liskai interviewed the talented drivers from those dirt tracks during the weekly broadcast that was known as "The Last Lap." Four years later, the station took the show in a different direction with racing personalities from across the country coming on the show.
The Last Lap FASTcast can be found online by logging in to a variety of websites including www.lastlaplive.com; www.fastondirt.com; www.pitgate.com; www.fremontohspeedway.com; www.atticaracewaypark.com; www.tjslideways.com; www.hoseheads.com; www.dirtvision.com and on iTunes.
THE SHOW'S POPULARITY:
The live show, hosted by dirtvision.com, on Wednesday nights has seen thousands of returning listeners and has peaked as high as 6,000 hits during one episode in 2010. The official home on the internet for The Last Lap FASTcast (www.lastlaplive.com) has had nearly 15,000 hits since its launch in March of 2009. The website also houses all the past shows in an archive, which allows race fans to listen to the show at their convience and has been a huge hit. The 2009 archive page has had over 5,000 hits, while the current 2010 page has already reached 3,000.
The show is also available on iTunes and has had people subscribe to the show’s podcast feed from nearly all 50 States and from other countries like Canada, Australia and South Africa.
USE OF MARKETING DOLLARS:
The show will be using money brought in through marketing partners to improve the equipment at our studios to improve the quality of audio of our production. Advertise the show to promote awareness and put together marketing proposals to potentially get The Last Lap FASTcast back on the radio
BANNER OPPORTUNITIES:
Small Banner: $10 a month (150 x 130 pixels to be placed on the left side of the homepage)
Large Banner: $20 a month (240 x 140 pixels to be placed on the right side of the homepage)
COMMERCIAL OPPORTUNITIES:
30-Second Spot: $30 a month (Includes creation of audio commercial & 1-play per episode for a month; estimated at 4 plays a month)
60-Second Spot: $60 a month (Includes creation of audio commercial & 2-plays per episode for a month; estimated at 8 plays a month)
PRESENTING SPONSORSHIP OPPORTUNITY:
Monthly Presenting Sponsorship Rate: $200
2011 Presenting Sponsorship Deal: $1000
ACT NOW!! $200 Savings & Includes The Remaining Months of 2010
WHAT A POTENTIAL PRESENTING SPONSORSHIP WOULD RECIEVE:
(1) Your company's name will be incorporated as part of The Last Lap FASTcast name:
"The Last Lap FASTcast presented by <Company Name>"
(2) A 60-second commercial will be created about your company and any products you wish to plug to our audience. This spot will be played during the 6:15 pm & 6:45 pm commercial breaks, as well as, being played after the hosts sign off.
(3) The show's web site (www.lastlaplive.com) will be redesigned to incorporate your company's brand within the site. Logo in the main header, ad on the left hand column linked to your company's homepage and another logo placement at the bottom of the site are just a few of things that are possible.
(4) Your company's name will be worked into the opening of the show and get several plugs from the hosts during the hour long broadcast.
(5) Each guest that calls in will be calling in on the "<Company Name> Hotline" which could get up to three plugs per episode.
